ANNAKIKI advocates unique, rebellion,  delicacy and fun.
It pursues a design philosophy balancing tradition and rebellion. It features the spirit of noteworthy conduct and independent character.
It positions itself as simple but fashion, funny, young and elegant.It targets at women who value clothes texture.
It encourages diversification and dual character. It opposes to tradition and listens to its own heart, combining its reflection on female ego;
it opposes to fast fashion as it holds that while clothes are for wearing, they should have good texture and quality.
Therefore, it keeps unique design and sense of art and shows its unique design philosophy in all works while guaranteeing the practicability of clothes.